Job Number: 525546 | Vacancy Link
Locations: Africa: Tanzania,Uni.Re
Work Type : Consultancy
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, [Protection]
Business marketing and advertisements target and reach millions of people on a daily basis and, therefore, have a significant impact on society. Gender sensitive marketing has recently become a central concern of UNICEF for the impact it could have on gender socialization of children (boys and girls). UNICEF cares about marketing practices that could affect development outcomes for children and prevent UNICEF from achieving its goals. Addressing how business marketing and advertisements impact children’s gender socialization is aligned with UNICEF’s Gender Action Plan and Strategic Plan Goal 5: Every Child has an Equitable Chance in Life. Thus, giving the opportunities to address harmful practices and promoting positive gender norms through effective business marketing and advertisements.
In January 2019 UNICEF Gender Section organized an internal global workshop which brought together staff from the Region, Country Offices and relevant headquarters departments to explore possible business engagement opportunities that can contribute to deconstruct harmful gender stereotypes and promote empowering gender norms through business marketing and advertisement.
It is evident that businesses whether small or large, interact with and have effects on the lives of children both directly and indirectly. The effects can be positive or negative, long-lasting and even irreversible. Therefore, respecting and supporting children’s rights requires businesses to both prevent harm and actively safeguard children’s interests. In promoting products and services, the business sector employs rigorous and extensive marketing strategies through advertisements using various media channels/platforms.