Jobs at Mwananchi Communications, Marketing Officer

Marketing Officer  
Mwananchi Communications Limited, a subsidiary of Nation Media Group and publishers of leading Tanzania newspapers. Mwananchi, Mwanaspotl, The Citizen and are looking for motivated and highly experienced individuals to fill the positions of:

Marketing Officer 1 Post

Job purpose:
To design, develop and implement marketing strategies aimed at building the equity of MCL products.

Main Responsibilities:

  • Develops the MCL’s annual strategic marketing plan and manages its implementation in a timely and cost effective manner
  • Coordinates all the MCL’s various marketing functions so as to maximize synergies
  • Develops strong brands, targeting identified market and consumer needs in order to expand the market and increase the MCL’s share of market in the various systems segments
  • Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy to meet identified needs.
  • Develops and implements a standard brand communication approach, common to all the Group’s products in the areas of brand image, merchandising, promotional activities
  • Develops and implements the MCL Sales and Marketing Best practice programmes
  • Prepares and manages the approved MCL marketing budget.
  • Any other duties assign by your immediate supervisor.

Qualifications and Experience:

At least 2-3 years working experience


Interested and suitably qualified individuals should forward their applications enclosing a detailed CV and copies of professional certificates and a day time telephone contact by August 27, 2019 to;


Only short listed candidates will be contacted.
MCL Is an equal opportunity employer.

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